Best Instagram Story Technique For Business

Behind-the-Scenes Stories

Give a sneak peek of your new product, packed in boxes, before the shipping process begins.

You're planning to launch.

Please make a video showing how your product was made when it's something you've created. This is especially helpful for artisans who create unique items.

Send a picture of a class you've participated in or a completed project to increase your sales. Include any accounts in the image so that they can tell your Story to their followers.

Business-focused stories

Make a poll available and ask the audience to choose between two styles or colors and see which one is more well-known.

Ask your viewers questions regarding the product or service you offer, and then see what they think.

Ensure that you teach your audience something relevant to your company, whether it's how to utilize your product or the method of completing the project.

Business-focused Story

Engagement Stories

Create a template that you can allow your followers to use to capture images and post them in their stories. They can write their responses, whether "My day on GIFS" or "My Plans for the Weekend."

Link to today's Instagram feed and upload a few short videos in which you talk about the dinner and get deeper.

Use a countdown to bring your audience to the forefront of an upcoming event or launch.

If you're posting something at the beginning of the week or extremely tardy at night, you might consider adding a time-stamp and a note about working late or early.

engagement Instagram stories

Artistic Story Options

Apply filters to enhance the depth of the image or video you're shooting.

After you've finished creating the Story, enhance the Story's appeal.

Use "Superzoom" or the "Superzoom" effect to zoom into and highlight something particular.

If you're making a talk-head video, select "Hands-free" so that you don't have to keep your phone in one place all the duration.

hands-free videoing example

Instagram Stories Highlights

What are Instagram Stories Highlights?

Highlights are the place to save your top stories so that they don't vanish within 24 hours. If you've given a class or included a few tricks in your Story, You might want to save them to allow your readers to revisit them whenever they'd like to. It's not ideal to have to share the same information each week.

 

Instagram story highlights

Insta Stories Highlights can be found on a person's profile below their post grid. If they're using Highlights, you will notice numerous circles, each with a name below. They're the Highlights they've saved. This could range from makeup tutorials to your personal Story or discount coupons.

 

How to Make Instagram Stories Highlights

When you've uploaded the Insta Story, it's simple to add it to your Highlights. Go to your Stories and locate the one you'd like to save. You'll find a tiny icon at the lower right corner that reads "Highlight." Click it and then select the highlights you'd like to add it to or create an entirely new one. Click "Add," And you're accomplished!

 

How to include highlights

If you do not have any Highlights made, Instagram might suggest some to you. They'll generally have a common theme. They may mean that you make Highlight images from the past that has the heart-eye emoji or the stories you shared of food. These can be used as inspiration or develop your ideas of what your business will need.

 

The Covers for Highlights as well as Icons

If you go to an account with Highlights saved, you'll notice something of two kinds displayed in the circles over their feed. You'll see a picture that resembles a screenshot of the Story of an icon that is branded. Both are the cover for a Highlight. The first thing you have to do is consider your brand and decide which one seems more natural. If you believe that your target viewers would appreciate the short clips you have included in your Stories and think they would be a good fit, you don't have to think about anything other than that.

 

If you think that branding icons could fit with your brand best, accomplish this in two ways. You can upload the images as Stories and add them to your Highlights. If you want to open the Highlight by clicking "edit the cover," select your logo as a picture from your phone roll.

Who can view Instagram Stories?

Anyone who can view your profile will see all of the Insta Stories. Because you're using Instagram to conduct business, you have likely made your profile publicly accessible so that everyone can see your Stories. Your followers are the main people who view your Stories because they'll be displayed in the upper right corner of the application alongside the other Insta Stories from the people who follow them.

 

However, if you include tags for location or hashtag in your Story, the Story may appear when users search for the titles. If you're looking to increase your reach via Instagram Stories, this is the way to go. Instagram Stories is the best option to accomplish this.

 

Stories for Instagram Stories For Business

We talked about this time ago, and Instagram Stories are an incredibly effective tool for businesses. There are several reasons for this.

 

You can make Shoppable Story posts that allow your readers can purchase within the Story. They don't need to exit the application.

They could provide your audience with access to make contact with you and provide you with the information you need. This data, in turn, will help you determine what type of content you need to develop.

Insta Stories can be a fantastic opportunity to test new content. Create a simple tutorial using Stories and then see how it performs. If it's instant popularity with your readers, make it an RSS feed post. If it's successful, you should invest time and money to create an entire IGTV video on the topic.